Brenda Spain, Ind. Senior Sales Director

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• Recruitment Strategies

  In this candidate-driven market, finding your next great employee requires a bit more ingenuity than it did a couple of years ago. Best practices now include marketing your company’s value and underscoring your organizational values.
  
  

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• Successful webinars

  An engaging webinar is like a well-produced radio show with pictures. Done well, a webinar can help you move your buyer’s sales needle from “just researching” to “ready to buy.” Content Marketing Institute’s Mike Agron sets out a comprehensive guide to planning and executing the perfect webinar.
  
  

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• Leadership advice to avoid

  There’s plenty of advice on how to become a better leader.  Most of it falls into the OK to excellent categories.  But there’s still plenty to avoid including “Ignore your weaknesses,” “Leaders are born, not made,” and “No news is good news.”  The University of New Hampshire’s Dan McCarthy elaborates on these and seven more pieces of bad advice.
  

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• Don't neglect your contact page

  Many website contact pages are a design afterthought, but good contact pages help visitors find information and reach the right department efficiently.
  
  

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• Minnesota's new Wage Theft Law

  Since July 1, 2019, employers have been required to provide each employee at the start of employment a written notice containing a great deal of information regarding the employee’s terms and conditions of employment. The Minnesota Department of Labor and Industry has a detailed form available for employers to download.
  
  

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• Growth is GREAT...usually

  Growth is GREAT…usually
  Eight common challenges your growing business could face.
   
  This article, by Mary MacDonell Belisle, first appeared in the September – October 2019 issue of Business Central Magazine.  Following are the sources used in this article:
   
  Hess, Edward D. Prof., Darden School of Business – University of Virginia, Growing an Entrepreneurial Business: Concepts & Cases, Chapter 4: The 4Ps of Growth Planning, Prioritization, Processes, and Pace. Stanford University Press, 2011. <  books.google.com/books/about/Growing_an_Entrepreneurial_Business.html?id=WEmGCwAAQBAJ&printsec=frontcover&source=kp_read_button#v=onepage&q&f=false > Accessed online 7/11/19.
   
  Kittaneh, Firas. “6 Growth Challenges Your Business Will Face (and How to Overcome Them.” The Morning Newsletter. Inc.com. < www.inc.com/firas-kittaneh/6 -growth-challenges-your-business-will-face-and-how-to-overcome-them.html > Accessed 7/8/19.
   
  Lee, Hung. “7 business growth challenges to anticipate and overcome.” Sage Advice Newsletter UK. Sage.com website. < www.sage.com/en-us/blog/business-growth-challenges/ > Accessed 7/9/19.
   
  “The top 9 challenges of growing businesses and how to tackle them.” IT Business Edge website. Slideshow. www.itbusinessedge.com/slideshows/show.aspx?c=90546&slide=11 > Accessed 7/8/19.
  
  

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