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• Invoicing Solutions

  Finding the right solution to any business process is always a challenge and invoicing is no exception.  However, if you don’t invoice you don’t get paid, so finding a process that works for you is critical.  Due, Housecall Pro, and Xero are just a few examples of software that offer flexible invoicing solutions and billing options.
  
  

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• Create a blogging strategy

  Clearly defined goals, understanding the competition, and creating a content calendar are a few of the ideas for turning your blog into lead generating tool.
  
  

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• Emails that get noticed

  Catchy subject lines, personalization, and a conversational style are a few tips from experts who have experienced success with email marketing.
  
  

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• Facebook ads that convert

  B2B marketers often get so caught up in the strategies, tools, and platforms they use to reach customers that they forget that they’re talking to real people, not just ‘prospects,’ ‘leads,’ or ‘subscribers.’ This simple three-step process will help you develop and compose Facebook ad copy that converts and sells your products.
  
  

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• Identity Theft

  Though rare, when identity theft happens it can be devastating.  Kevin W. Smith, public information officer with the Minneapolis office of the FBI, recommends visiting the FBI’s identity theft web page for additional information and resources.
  
  

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• The following sources were used in the story "The Quality vs. Quantity Trade-off"

  The following sources were used in the story “The Quality vs. Quantity Trade-off” by Lynn MacDonald, that appeared in the November-December 2019 issue of Business Central Magazine.
   
  

  • Hong, F., Hossain, T., List, J.A., and M. Tanaka, “Testing the Theory of Multitasking: Evidence From a Natural Field Experiment in Chinese Factories.” International Economic Review v 59, n2, May 2018, 511-536.
  • Holmstrom, B. and P. Milgrom, “Multitask Principal-Agent Analyses: Incentive Contracts, Asset Ownership and Job Design,” Journal of Law, Economics and Organization v7, 1991, 24-52.

  
  

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• The following sources were used in the story "Surviving Start-Up"

  The following sources were used in the story “Surviving Start-Up,” by Mary MacDonell Belisle, that appeared in the November-December 2019 issue of Business Central Magazine.
   
  

  • Hirai, Akira. “What Kills Startups?” Cayenne Consulting website. Accessed 8/26/19. <https://www.caycon.com/what-kills-startups>
  • Kapin, Allyson. “The Next Billion Dollar Startups Will Be Led By Women.” Forbes Magazine. Accessed 9/5/19.

  <https://www.forbes.com/sites/allysonkapin/2018/07/19/the-next-billion-dollar-startups-will-be-led-by-women/#48237e1f3e3f>
  

  • Kenton, Will. “Business Plan.” INVESTOPEDIA website. Accessed 8/27/19. <https://www.investopedia.com/terms/b/business-plan.asp>
  • Mcintyre, Georgia. “What Percentage of Small Businesses Fail? (And Other Need-to-Know Stats).” FUNDERA website. Updated 6/21/19. Accessed 8/28/19. <https://www.fundera.com/blog/what-percentage-of-small-businesses-fail>
  • Shelton Hal. “How Much Cash Should a Small Business Keep in Reserve?” SCORE website. October 2, 2018. Accessed 8/28/19.

  <https://www.score.org/blog/how-much-cash-should-small-business-keep-reserve>
  

  • “Top 6 Reasons New Businesses Fail,” INVESTOPEDIA website. Accessed 8/28/19. <www.investopedia.com/slide-show/top-6-reasons-new-businesses-fail>
  • Kapin, Allyson. “The Next Billion Dollar Startups Will Be Led by Women.” Forbes Magazine.

  <https://www.forbes.com/sites/allysonkapin/2018/07/19/the-next-billion-dollar-startups-will-be-led-by-women/#48237e1f3e3f>
  
  

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