Lunchtime Learning: What is Geo Fencing and Why Should Your Business be Using It?

Have you ever driven down Division past a retailer and received a text message offering specials and deals for that retailer? Welcome to the world of geo fencing. Geo fencing allows companies to target customers in specific locations, allowing them to trigger the right message to the right audience at the right tim. Learn how your company can take advantage of this new marketing platform.

Tonie Dickmann is the digital sales specialist at Times Media. She has 17 years of marketing experience that encompasses traditional media and digital media solutions. Tonie works with a number of local business to help them navigate the complex and often confusing digital marketing options and find a successful strategy.