Lunchtime Learning: CLASS IS FULL! Social Media: It Should Not Stand Alone12/4/13

THIS CLASS IS FULL !

Integrating social media helps push your marketing strategy to stay relevant and encourages creativity in your campaigns. It is a worthwhile challenge to blend social media with your traditional media tools, website and strategic branding initiatives. St. Cloud Overhead Door began integrating Facebook as part of a successful long term branding strategy in 2012.   They continue to try new approaches while keeping a consistent overall marketing strategy.  Learn from examples of their successes and mistakes; you’ll leave with budgeting and planning tools. Kristen Berreau is the Marketing & Communications Coordinator at St. Cloud Overhead Door. Her background in marketing and strategic planning has been helpful in managing their social media campaigns.