Lunchtime Learning: Building a Brand Blueprint

Branding involves creating a unique name and image for your product or service in the consumers' mind. Through advertising campaigns, promotional materials, and a consistent message you can differentiate yourself from the competition and attract and retain loyal customers. This interactive workshop aims to help your business or organization get noticed. Learn how to build the basis for your company's brand.

Kelly Zaske is a marketing strategist, copywriter and co-owner of Gaslight Creative, a full-service branding agency. With more than 20 years of experience, Kelly helps local, regional, and national clients grow their business through smart marketing initiatives.