Lunchtime Learning: BrandsFormation 10/5/11

Learn how to turn a good business into a great brand.  Among the thousands of messages we are exposed to each day, how can you resonate with potential customers?  Identify your media mix and four fundamentals of BrandsFormation: strategy, strategy-based message, consistency and dominant frequency.  Julie Rohling has been a marketing executive with Leighton Broadcasting for 11 years.  She focuses her clients' messages to help break through the clutter.  Her branding strategies have helped many local companies succeed.  St. Cloud Overhead Door Company is the sponsor for this training.  Lunch is included with the session.