How to Use Facebook & Google for Recruitment & Retention

At this point in the digital age you likely are familiar with how to get your open positions in front of people on job boards, but how much are you actively promoting your employer brand to potential candidates who aren't actively searching on these platforms? Advertising platforms such as Facebook, LinkedIn and Google all offer unique solutions for recruitment & retention efforts. Learn how to put on your marketing hat and roll up your sleeves to put together a strategy that you or you and your marketing friend can implement together.

Key Takeaways:

• How Social Advertising is tied to the Applicant Experience
• Basic Understanding of what Facebook & LinkedIn Advertising Options Exist
• Basic Understanding of what Good Advertising Options Exist
• Real life examples for implementation
• How to measure success