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• Successful email campaigns

  Good list compliance, effective audience targeting, and engaging content are key to a successful email marketing campaign.
  
  

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• Must see photos

  Images of storms, clouds, lightning and more highlight the Royal Meteorological Society’s Weather Photographer of the Year competition.
  
  

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• How not to lose customers

  Attracting quality clients is hard enough without losing them to careless errors.  From Forbes come four big reasons clients leave.
  
  

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• Building remote teams

  Remote teams have many advantages, but they can be hard to turn into a true team.  Include team members in meetings and events, focus on onboarding and training, and reinforcing company culture are some of the ways to help remote teams thrive.
  
  

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• The Innovation Economy - Are we leaving money on the table?

  This story first appeared in the January February 2021 issue of Business Central Magazine.  Following are the sources used in this story.
   
  References
   
  Bell, A., Chetty, R., Jaravel, X., Petkova, N., and J. van Reenen (2019). Who Becomes an Inventor in America? The Importance of Exposure to Innovation. The Quarterly Journal of Economics, 134(2), 647–713. https://doi.org/10.1093/qje/qjy028
   
  Cook, L. and C. Kongcharoen (2010). The idea gap in pink and black. NBER Working Paper. https://doi:10.3386/w16331
   
  Cook, L. and J. Gerson (2019). The implications of U.S. gender and racial disparities in income and wealth inequality at each stage of the innovation process. Issue brief: inequality and mobility. Washington Center for Equitable Growth.
   
  Cook, L. (2020). Policies to Broaden Participation in the Innovation Process, policy proposal 2020-11. The Hamilton Project, Brookings Institute.
   
  Schneider, J. and V. Eckl. (2016). The difference makes the difference: Team diversity and innovation, OECD Blue Sky, Ghent, Belgium, 2016.
  
  

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• Disaster!

  The best time to prepare for the unexpected is well before it happens.
   
  By Mary MacDonell Belisle
  This story first appeared in the January February 2021 issue of Business Central Magazine.  Following are links to resources to help businesses prepare and survive a disaster, as well as the sources used in this story.
   
   
  Disaster survival resources for small business:
  ·         The IRS offers small business owners other tips online. Search: “ IRS, Preparing for a Disaster,” or visit < https://www.irs.gov/businesses/small-businesses-self-employed/preparing-for-a-disaster-taxpayers-and-businesses >
  ·         FEMA offers check lists and tool kits addressing Inland Flooding, Power Outage, and Strong Wind/Tornado. Visit < https://www.ready.gov/business > 
  ·         The SBA provides a downloadable booklet called “Disaster Preparedness and Recovery Plan.” < https://www.sba.gov/document/support--disaster-preparedness-recovery-plan
  ·         SBA also provides downloadable PDF checklists, under the heading “Preparing for Emergencies,” covering Winter Weather, Tornados, Floods, Wildfires. <https://www.sba.gov/business-guide/manage-your-business/prepare-emergencies >
   
  Additional resources:
  The Hartford, Good Preparation Can Aid Recovery. Retrieved from
              https://www.cnbc.com/2015/08/27/4-steps-for-disaster-proofing-your-business.html
  Gail Ivers, Merchant Man, Business Central Magazine, September/October 2011. Retrieved from             http://www.businesscentralmagazine.com/BizCentralSite/files/9c/9cd65317-8a5f-47e6-a480-c0392b1557a5.pdf
  Lee Voss, Ultimate Sports Bar Owner Wrestling With Emotions After Fire, WJON Radio News, 4/9/20.   Retrieved from https://wjon.com/ultimate-sports-bar-owner-wrestling-with-emotions-after-fire/
  Sarah Whitten, 4 Steps to Disaster-proof Your Business, CNBC, 3/15/16. Retrieved from
              https://www.cnbc.com/2015/08/27/4-steps-for-disaster-proofing-your-business.html

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• Get Healthy!

  Whether it’s starting a savings plan or learning to destress, making gradual changes will improve your odds for success. From the Harvard Medical School newsletter Healthbeat come suggestions for making this the year you reach your goals and Get Healthy.
  
  

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